Field notes.
Short, opinionated writing from active engagements. No fluff, no thought-leadership theatre.
Why most product teams misprice value — and how to fix it in a week
Pricing is not a tax on the customer. It is the most legible expression of strategy a product has. Here's the audit we run before touching the price card.
Engagement loops outside of games: what mHealth gets right
The strongest retention curves in consumer software last year weren't in gaming. They were in mental-health apps borrowing the games playbook.
Sovereignty is the new scale
Distribution is being recentralized around three or four platforms. Brands that don't own a direct surface will not survive the decade.
What we look for in technical due diligence
We've run DD on companies from seed to Series C. The same three failure modes show up every time, and none of them are about the code.
Hiring a head of product is a strategy decision, not a recruiting one
The job spec you wrote is wrong. Here is the four-step rewrite we use with founders before opening the search.
Calendar design is your real growth lever
Most live-ops calendars are a list of features in a spreadsheet. The teams that win treat the calendar as the product.